Dresden is one of the most beautiful cities in Germany and, in combination with the Elbland region, a major asset - for our guests, for residents and for us, the team at Dresden Marketing GmbH. Here you can see what we are currently working on.
Current projects
That's where we are right now
Start of tourism marketing in the Gulf States
Continuously analysing and re-evaluating markets is also an important task in tourism marketing. When assessing which foreign markets are relevant for our travel destination Dresden Elbland, we work closely with the German National Tourist Board (DZT). The DZT's foreign representatives are close to the customers, know the respective travel preferences of the market and also the expectations of B2B customers such as tour operators. The focus on the Gulf States as a new potential market arose from such a collaboration.
At the end of October 2020, we were on site for the first time as part of a roadshow organised by the GNTB, and presented Dresden Elbland as an ideal travel destination for guests from Saudi Arabia, Kuwait, Oman and Qatar. Saudi Arabia in particular promises great growth potential due to the size of the country and the current opening.
We believe that a roadshow is a good way of raising our profile and making initial contact with travel agencies, media representatives and other industry experts. Even at this early stage, we were able to gather valuable feedback that will help us tailor our products and services even more effectively to the needs of visitors from the Gulf states. Shortly afterwards, the first of these visitors came to Germany for a site inspection.
Photo: Nicola Fausten, our head of tourism marketing, in conversation with guests at the roadshow in the Gulf States. Source photo: GNTB
AI in tourism. We are helping to shape it.
First come, first served. Accordingly, we want to integrate AI into our work early, comprehensively and strategically. As a first step, we have developed an internal AI policy that is binding
When it comes to AI, in particular, it is essential to think outside the box. We engage in a professional exchange with experts and colleagues worldwide, for example, in the year-round We took the opportunity to present an exciting use case from our work, an SEM consultant built with ChatGPT that we can use to analyse and optimise Google Adwords campaigns in the future
Photo: At the ‘AI Opener EU BotCamp’ in Copenhagen, our Head of Online Marketing and Brand Management, Marco Blüthgen, presents a current use case. The DMO
Annual campaign with megastar Caspar David Friedrich
This year, Caspar David Friedrich and his 250th birthday are being celebrated both nationally and internationally. The fact that the important Romantic painter spent over forty years of his life in Dresden and the surrounding area and that significant works were created here was recognised early on by us as a great opportunity for our tourism marketing of Dresden Elbland, and we developed a multi-layered national and international campaign. The fact that we were also able to organise the big birthday party with the Greifswald vs. Dresden city bet on 5 September 2024 was an additional strong communication opportunity that we were happy to take advantage of.
Photo: We also developed the motif for the birthday party with a city bet at Dresden's Neumarkt from the motif for the Caspar-David-Friedrich annual campaign of Dresden Elbland. The two models in the city bet motif are fans of romanticism and are also professionally involved in the exciting history of Dresden. Visitors can experience Lutz Reike at the Kügelgenhaus – Museum of Dresden Romanticism, where he works as a museum educator.