Dresden is one of the most beautiful cities in Germany and, in combination with the Elbland region, a major asset - for our guests, for residents and for us, the team at Dresden Marketing GmbH. Here you can see what we are currently working on.
Current projects
That's where we are right now
Start of tourism marketing in the Gulf States
Continuously analysing and re-evaluating markets is also an important task in tourism marketing. When assessing which foreign markets are relevant for our travel destination Dresden Elbland, we work closely with the German National Tourist Board (DZT). The DZT's foreign representatives are close to the customers, know the respective travel preferences of the market and also the expectations of B2B customers such as tour operators. The focus on the Gulf States as a new potential market arose from such a collaboration.
At the end of October 2020, we were on site for the first time as part of a roadshow organised by the GNTB, and presented Dresden Elbland as an ideal travel destination for guests from Saudi Arabia, Kuwait, Oman and Qatar. Saudi Arabia in particular promises great growth potential due to the size of the country and the current opening.
We believe that a roadshow is a good way of raising our profile and making initial contact with travel agencies, media representatives and other industry experts. Even at this early stage, we were able to gather valuable feedback that will help us tailor our products and services even more effectively to the needs of visitors from the Gulf states. Shortly afterwards, the first of these visitors came to Germany for a site inspection.
Photo: Nicola Fausten, our head of tourism marketing, in conversation with guests at the roadshow in the Gulf States. Source photo: GNTB
AI in tourism. We are helping to shape it.
First come, first served. Accordingly, we want to integrate AI into our work early, comprehensively and strategically. As a first step, we have developed an internal AI policy that is binding
When it comes to AI, in particular, it is essential to think outside the box. We engage in a professional exchange with experts and colleagues worldwide, for example, in the year-round We took the opportunity to present an exciting use case from our work, an SEM consultant built with ChatGPT that we can use to analyse and optimise Google Adwords campaigns in the future
Photo: At the ‘AI Opener EU BotCamp’ in Copenhagen, our Head of Online Marketing and Brand Management, Marco Blüthgen, presents a current use case. The DMO
Annual campaign Dresden Elbland 2025: A year for dance
Dance connects many people, inspires and stands for passion. Dance has a long tradition in Dresden - right up to the present day. Because we are celebrating major anniversaries in 2025, such as 200 years of the Semperoper Ballet, 100 years of the Palucca University of Dance and 100 years of the Semper Opera Ball, we are putting dance at the centre of our tourism marketing this year. There are campaign motifs for this and this is also what this year's issue of Dresden Magazine is all about.
Photo: We are launching our new podcast series NU GUCKE MA DA! with a focus on dance. Our host Henriette Fee-Grützner talks to Christian Bauch, solo dancer at the Semperoper Dresden. Once again, she shows her full commitment. Photo: Sven Döring.