Every year, employees from travel or congress agencies come to us to get to know our destination for their catalogues or customers and experience the latest offers. Or influencers visit us to show their followers Dresden Elbland as a travel destination. Hotels and restaurants can cooperate with us.
Influencers and multipliers
We look forward to working with you!
© Erik Gross (DML-BY)
Bloggers and Instagrammers
People don't trust brands. People trust people. A principle that we follow and which we also express in our online marketing measures. Influencer marketing is an opportunity for us to work with people who send authentic images and emotions to their community and present the city of Dresden as an ambassador.
We invite bloggers and influencers to the city and show them the beauty and diversity of Dresden through an individual, varied programme. To this end, we work with partners such as the German National Tourist Board (GNTB) and blogger networks.
Restaurants
There are two models to choose from for working with restaurants:
Benefits of the partner:
- Full sponsorship of restaurant services up to an annual amount of 2,000 euros
or
- Full sponsorship on request with no upper limit (after sending the expected participants and agreeing the menu)
DMG services:
- Preferential treatment for trade visitor trips
- Handover of the list of participants with contact details for use in own marketing campaigns, provided the participants do not object to the forwarding of data
- Opportunity for the restaurant to make a personal presentation. In the case of hotel restaurants, a hotel tour can be integrated into the restaurant visit. Duration up to 15 minutes in total
- Mention of the restaurant with full address and contact persons in the respective trade visitor programmes
- Information for trade visitors "At the invitation of..."
- Distribution of press material from the restaurant to trade visitors
- Distribution of images via all DMG-USB cards used for press work, at trade fairs and workshops in the respective year. Up to eight files (1 PDF per language and copyright-free images in jpg format and between 2 and 5 MB in size) provided by the restaurant for this purpose
- Sending of press releases that can be traced back to the trade visitor trips and in which the partner is mentioned
Services of the partner:
Discount of at least 20% on food and drinks
DMG services:
- Preferential treatment for trade visitor trips if no premium partner is available due to content or time constraints
- Handover of the list of participants with contact details for use in own marketing campaigns, provided the participants do not object to the data being passed on
- Naming of the restaurant with full address and contact persons in the respective travel programmes for trade visitors "At the invitation of Dresden Marketing GmbH and with the support of...."
© Martin Förster (DML-BY)
Tour operator
So that you can get an impression of the Dresden Elbland travel destination with its many facets, we will be happy to put together a programme tailored to your needs. We look forward to seeing you!
Hotels
There are two models to choose from for cooperation with hotels:
Services provided by the partner:
- Full sponsorship of at least 20 free overnight stays (each room with breakfast for an occupancy of one to two persons)
or
- Full sponsorship on request without upper limit according to availability
DMG benefits:
- Preferential treatment for trade visitor trips
- Handover of the list of participants with contact details for use in own marketing campaigns, provided the participants do not object to the forwarding of data
- Possibility for the hotel to give a personal presentation. Duration up to 15 minutes in total.
- Mention of the hotel with full address and contact persons in the respective trade visitor programmes
- Information for trade visitors "At the invitation of..."
- Distribution of the hotel's press material to the trade visitors
- Distribution of images via all DMG-USB cards used for press work, at trade fairs and workshops in the respective year. The hotel will provide up to eight files (images in jpg format and between 2 and 5 MB in size).
- Sending of the press documents relating to the trade visitor trips in which the partner is mentioned.
Services of the partner:
- Fixed trade visitor rate (subject to availability)
- The hotel provides DMG with rooms at a special rate. This is a "best price" in that it is generally lower than the rate offered to end customers via the hotel or booking platforms. It is shown per night including breakfast for the single room or the double room (for occupancy by two persons).
DMG services:
- Preferential treatment for trade visitor trips if no premium partner is available for this project
- Handover of the list of participants with contact details for use in own marketing campaigns, provided the participants do not object to the forwarding of data
- Mention of the hotel with full address and contact persons in the respective travel programmes
- Information for trade visitors "At the invitation of Dresden Marketing GmbH and with the support of ...."
© Sebastian Weingart (DML-BY)
Congress organiser
Would you like to present your conference hotel, event location or service company to selected trade visitors from the meetings industry during a site inspection? The Famtrips and trade visitor trips offer a special opportunity for this.